INTRODUCING YOUR TOTAL
WEBSITE CONVERSION SERVICE
COPY COMPLETE
The all-in-one, done-for-you
strategy and messaging service so more customers call you (and not the other guy!)
As seen in
THE AVERAGE HOME SERVICE PROVIDER—FROM PLUMBERS TO EXTERMINATORS—IS LOSING SALES BECAUSE OF THEIR WEBSITE. HERE'S WHAT I MEAN:
According to this 2024 Forbes Advisor article, visitors are deciding whether to do business with you based on your website:
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70% of small business websites don’t include a call to action. There's a high probability your website is one of them.
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Visitors spend 57% of their attention on the upper half of a website’s landing page. This area is the most important real estate on your website—and, unless you worked with a conversion copywriter, it's very likely working against your business.
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61% reported that if they don’t find what they’re looking for within five seconds, they’ll go to another site. That's almost two-thirds of lost opportunities.
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88% of online users won’t return to a site after a bad experience—potential customers could be slipping through your fingers.
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41% to 55% of visitors aren't engaging with a website beyond the first page because the content isn't compelling or navigating the website is confusing.
And if you wrote your own website copy or
hired someone you know who "writes",
odds are you followed what you saw on your competitors' sites.
And now you have a website that
looks and sounds like your competitors.
Nothing memorable. Nothing unique.
And it's missing the most critical component—
A customer-generating strategy.
Do you know your website is making it harder
for prospective customers to choose you?
See what your website could be...
Jeffrey Scott,
Consultant to Landscaping Businesses
Serving clients in US and Canada, Jeffrey has a proven track record of getting results for landscaping businesses—from reducing overhead, to streamlining processes, to increasing profits. However, his prior website lacked a strategy to help potential clients trust him enough to get on this email list or reach out to him—in fact, it was repelling to visitors. With a complete website overhaul, his new website easily positions him as a credible authority and has strategies in place to grow his leads.
Roberts and Cooper Roofing
Serving the Dallas-Fort Worth area, Roberts and Cooper have a distinct value proposition that was completely missing from their website—helping people with their roofing AND their insurance claim process. This value proposition is unique to the problems that their customers face in the area they serve. Placing that value proposition front and centre, and repeating it on the site, makes it easier for people to choose them over other roofing companies.
Lakewood Exterminating
P.S. The above is a mock-up. This will be updated 2025 when their new website is done.
Shawn, owner of Lakewood Exterminating, was working hard to drive traffic to his site and wanted more leads from the increased traffic. He also wanted a fun, friendly brand voice. In the end, his website has creative, humorous copy without compromising his SEO efforts. As well, his website was missing a critical component that persuades visitors to choose him—his over 700 5-star Google reviews! This was added as a sticky bar so that no matter which page a visitor is on, it can't be overlooked.
All of those home service businesses—and many more—stopped losing customer opportunities.
Because they did exactly what you're doing.
They hired a conversion copywriter to create a
lead-generating strategy and write smashing copy
for their website.
AND YOU CAN, TOO, WITH COPY COMPLETE.
Prices below are in Canadian dollars.
In the US or UK? You'll save a decent chunk 'o change.
GET YOUR WEBSITE WORKING
FOR YOUR BUSINESS WITH
COPY COMPLETE
What does Copy Complete include?
A business questionnaire so I have an in-depth understanding of your business and goals
90-minute kick-off & onboarding call where I’ll dig even deeper into your business, preferences, and target audience, and explain how we’ll work together so you know what to expect
Client interviews & online research so your website words persuade your visitors to choose you!
Premium website copy + wireframe + meta descriptions so good you'll want to hire you!
Edits until you're 100% happy with the copy! (90% of business owners are so thrilled with the initial copy that they don't ask for any edits!)
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And a streamlined experience so you know in advance what to expect and when. Perfect for working around your busy schedule!
So more customers call you instead of the other guy!
My guarantee to you
My work isn't done until
you are 100% happy with the copy.
Like Susan Trumpler who said, "I love it!!" 20 times in one call. No joke. I counted each one!
Your About page is gratis when you get 6 or more pages.
ARE YOU READY TO STOP LOSING
POTENTIAL CUSTOMERS?
With COPY COMPLETE, you'll be ready when
opportunity comes a' knocking on your door!
2 PAGES
​*Starting at
$1750 CDN per page
($3500 total)
BIGGEST BANG
FOR YOUR BUCK
3+ PAGES
*Starting at
$1500 CDN per page
$1000 less than the 1 page option
1 PAGE
$2500 CDN
*Starting at
IN THE US OR UK? PAY 30-40% LESS.
*Prices may change depending on
complexity and timeliness of project.
All options include::
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Client interviews to nail messaging that enchants your target audience like a moth to a flame
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Data-driven insights and online research for strategy and messaging so more prospective customers choose you!
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100% guarantee that you'll love your new website strategy and messaging
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Interactive wireframe to give to your web person so they can quickly implement
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Meta description so you look good on search engines and social sharing
Experience a Darren Bosch of Deliberate U moment,
"I can't tell you how much I'm excited about how you're pushing our thinking. This is already way better!"
No sales pitch. Just straight talk.
WHEN ALL IS SAID AND DONE (LITERALLY!!),
EXPERIENCE A MOMENT LIKE THIS—
"This is so good!! I got chill bumps reading the last part! Thank you so much for your amazing 'distillation skills.' You are a rock star!!"
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- PERRY CHESNEY
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“Sandra, YOU NAILED IT!!! I am in tears, I cannot believe you took all of that googly-mosh that I wrote and cleaned it up so perfectly - that I want to hire me...😂
“Thank you SO MUCH for this!!”
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– DR. PEREZ
That little badge up there? It's from Copyhackers' Copy School, the world's only authority on teaching conversion copywriting.
The biggest question on your mind is,“Do I really need this??”
The human brain fights against change.
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Why?
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Because change is hard.
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And most humans want a life of ease.
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But you didn't become a business owner because it was easy. ('Cause you and I both know it's anything BUT!)
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Owning your own business means grabbing opportunities to make your business better—and your revenue bigger—so you can decently support the people in your life.
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If your website looks like your competitors' sites, and especially if it was created without a customer-generating strategy, your website is costing you business.
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If losing money matters to you, then the answer to, "Do I need this?" is obvious.
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Besides, what have you got to lose by having a conversation?
No sales pitch. Just straight talk.