WORK WITH ME
Get the customers your family business deserves.
Transform your marketing copy from #BusinessLoss to #BusinessGain
so you can leave a legacy you'll be proud of.
The average home services provider—from roofers to exterminators—is losing bookings from their website.
Here's what I mean:
According to this 2024 Forbes Advisor article, people make incredibly quick decisions about whether to do business with you based on your website:
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Visitors form an opinion about a website in an incredibly brief period—0.05 seconds. It takes longer to blink.
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48% say the #1 way they decide on the credibility of a business is determined by their web design. That’s almost half.
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61% reported that if they don’t find what they’re looking for within five seconds, they’ll go to another site. That's almost two-thirds of lost opportunities.
But you can have a high-converting website and still be staring at your phone like it's a dateless Saturday night.
People won't go to your website just because it exists.
They need to know you exist.
That's where things like social media, doorknob hangers, and a Google Business Profile come in.
If you're doing none, or one, or all of these things and still not getting enough calls, something's not working.
Get your phone buzzing like a bee.
STEP 1: WE START WITH CONVERTCHEK™
To get more bookings for your business, we need to know where we're starting from and where we're going to. We'll do a deep dive into your website and marketing efforts to discover your lost lead gems. It includes:
An audit of your website and marketing to find those lost lead opportunities
Dazzling clarity on your uniqueness so more people call you instead of the other guy
Straightforward, doable recommendations on the biggest marketing and website levers to pull to get more bookings without adding 20 kajillion things on your to-do list
This strategy is yours for keeps. DIY it or pass it to me to take care of.
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Investment: $1500 CAD* (plus HST or GST for my Canadian peeps)
*Applied towards one of the below packages if we work together.
OUTSIDE OF CANADA? YOU COULD BE PAYING LESS.
STEP 2. THEN YOU GET A CONVERTCURE™
ConvertCure™ is for the business owner who'd rather be bringing in business than executing something that's as fun as unclogging a toilet after a chili cook-off. Ew.
If you'd like my help, we'll take the ConvertChek™ strategy and execute the cure so you can start getting the conversions your family business deserves.
Strategic, user-friendly web copy and strategy that converts browsers into customers
A marketing strategy so you're reaching potential customers that are online and offline
Time back to spend with your family, on hobbies, or doing what you love in your business
Feel relief knowing you've hired an expert to do it better and faster
These are the packages you can choose from
Each package is custom designed to get you from where you are now to a marketing and website strategy that gets your phone buzzing with business.
My recommendations and the investment are determined during the ConvertChek™ strategy. Here’s an idea of what's possible:
CONVERTCURE™ BASIC
Website Only
Customer & online research so your website words persuade your visitors to call you
4 pages of Premium website copy + desktop and mobile wireframes so your web person can easily implement
Edits until you're 100% happy with the copy (100% of clients are thrilled with the initial copy!)
Review of the live web pages to ensure maximum conversions
And a streamlined experience so you know in advance what to expect and when. Perfect for working around your busy schedule!
Investment: $4500 CAD* (plus HST or GST for my fellow Canadians)
*Previous payment from the ConvertChek™ has already been applied to the above price.
OUTSIDE OF CANADA? YOU COULD BE PAYING LESS.
CONVERTCURE™ PRO
Website + Marketing
Everything in ConvertCure TM Basic plus some or all of these:
Premium copy + desktop and mobile wireframes for up to 8 additional web pages
Strategy to collect more Google reviews, which is one of THE MOST powerful ways to get more customers
Copy and/or design in Canva for up to 2 print collaterals, e.g., postcards, doorknob hangers, billboards
Strategy so you're top-of-mind for potential customers when a problem arises and they need your services
Investment: $6,000 to 16,000 CAD* (plus HST or GST for my fellow Canadians)
*Previous payment from the ConvertChek™ has already been applied to the above price.
OUTSIDE OF CANADA? YOU COULD BE PAYING LESS.
My work isn't done until you are
100% happy with the deliverables.
Like Susan Trumpler who said, "I love it!!" 20 times in one call. No joke.
I counted each one!
"Pageviews are up 351.2%.
Average session duration is up 50%.
Average engagement time per session is up 110.0%."
Why are the below testimonials from non-home service business owners? Because I just started working exclusively with
home services in January 2025.
Climbing click-through rates!
"In the time we have worked together, Sandra has helped us refine our messaging and site design to increase traction, as demonstrated by our climbing click-through rates."
TRAJAN SCHULZKE
Founder, Foveo Funeral Services
I am in tears!
“Sandra, YOU NAILED IT!!! I am in tears, I cannot believe you took all of that googly-mosh that I wrote and cleaned it up so perfectly - that I want to hire me...😂
“Thank you SO MUCH for this!!”
DR. NILDA PEREZ
CEO, Behavioral Health Reimagined
Attracting new clients!
"My goal was to attract new potential clients. I love the changes they made, especially because the delivery and tone are authentically me. Plus, the layout is so inviting! And I’m attracting more new clients!"
MARIBETH DECKER
Founder, Sacred Grove
Nope, you can't skip the ConvertChek™ process.
And other Q's you might have.
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What is the process for the website audit?Website audit? Good on ya, mate! This is what the process looks like: Prep work: We'll schedule a 1-hour strategy meeting. Plus, I'll send you a questionnaire to return before our first meeting. I wanna know as much as I can about your target audience and your biz! 1st Meeting: We’ll meet for an hour so I can get into the details of your business. Before we end the meeting, we’ll book a second 1-hour meeting to review the audit in real-time. Audit: I’ll explore every nook and cranny of your website with a magnifying glass. I'll then email you the strategic, streamlined, and non-overwhelming report within 2 days before our second meeting. 2nd Meeting: I’ll go over my recommendations and you’ll get to ask me all your burning questions. Implementation begins: Make the changes yourself or ask me about helping you so you can start seeing more web visitors saying YES!
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What is the investment?The investment starts at $1500 Canadian. (If you’re outside of Canada, there’s a good chance you could be paying less. Check your exchange rate to get an idea of what the cost is in your currency.)
These businesses now have a lead-generating strategy and smashing website copy.
Why is there only one home service business below?
Because I just started working exclusively with home service businesses in January 2025.
Techdinamics, integration and fulfilment technology solutions, Canada
Roberts & Cooper, Roofing company, US
Big Rep, 3D printers, Germany
